HELPING BRANDS TO STAY RELEVANT

ABOUT US

Passionate Marketing Experts

Proxima Platform is a Data – Analytics-Intelligence agency with over 20 years of digital & omni-channel experience with a core focus on the Pharmaceutical / Health-Wellness, Luxury Consumer & Cannabis markets from a global perspective.

Proxima Platform sits on the intersection of the Digital Transformation Highway & Big Data for Brands

We help brands to identify the different communities that make up their Audience for their brand. Aligning Voice to Community. Each community is unique with respects to personality and how they perceive and respond to your brand by messaging and media.

Our solution is fueled by over 2,000 deterministic data points that covers Transactional – Demographic – Behavioral – Psychographic attributes and powered by our proprietary AI, which allows us to build a dynamic view that is multi-relational view of the Individual.

Proxima Platform is helping brands to re-define Audience Engagement by moving the paradigm beyond just Digital Footprints/Intent Signals/Cookie/MAID. This approach provides a Static Snapshot in time of what the individual has done rather to provide a deeper understanding of the Why behind Individual behavior.

Proxima Platform identifies WHO is the Individual, WHAT is their Behavior, WHY they behave in a certain way and better predict the Individuals NEXT behavior

The strength of the Optima Solution for brands is our Behavioral and Psychographic attributes which allows us to identify each distinct community, align voice to community and understand what are the motivational triggers driving brand adoption

Proxima Platform helping brands to develop Customer Acquisition Solutions which are digitally based and cost-effective.

Proxima Platform’s Optima Solution provides brands with the tools to engage in micro-targeting of their audiences in order to drive messaging that is more Personalised, Focused, Targeted& Relevant that is both Data Driven and GDPR compliant

Proxima Platform’s Optima Solution integrates the latest in Blockchain Technology in order to be both Transparent to your Audience and Data Compliant across all regions and markets.

How do we define ourselves?

We provide Context and Nuance to Big Data in order to arrive at True Insights for Brands

Our Analytical Approach

Our service includes a comprehensive consult to help identify gaps and opportunities, and results in a comprehensive report that includes a project plan with timelines a cost analysis. Our individualized plans are made up of quality services that will help you get there quickly and smoothly. 

Industry Wide Success

We work with a large number of clients from various industries, including:

• Pharmaceutical
• Medical Device
• Luxury Consumer
• Cannabis/CBD

Our marketing experts are ready assist you in developing a marketing plan that drives your business.